Our strategy was to celebrate life rather than talk about death, to spread happiness as an antidote to sadness. And in today's culture with the threat of terrorism, environmentaldisasters and recession, everyone could use a bit more positivity. Keep in mind in a study conducted by university professors, Boston ranked the least friendly city in the nation.

The Happier Boston campaign struck a chord with people across the city, the state, and the country. We made headlines for the cause, got people to talk about a subject that is difficult to discuss, and even raised some money from people who care about this issue.