It was necessary to materialise happiness as a Coca-Cola attribute. Make it ‘touchable’ and spread it from hand to hand. That’s where 'Hug-u´s' come in.

While showing the results we built a powerful graphic and emotional communication universe. Hug-u´s represent the physical side of happiness

Hug-u´s embrace the happiness book, which holds the results of the studies made by the institute about Portuguese happiness.This book is the first of series of 9 we created. The different Hug-u´s, will be released along with new editions of the happiness survey results.