By essentially using online media to promote, our volunteers are the online influencers on social media in order to match the target group.

• Facebook page and Instagram are real-time promotions where people can follow and spread the news.

• Blog is a public relations tool used for travel reviews for those who are interesting in traveling.

• Moreover, advertisements on tourism magazines also help promoting the tourism.

This campaign is created to inspire tourists around the world to follow “Voluntourism” trend in Thailand.

By using the strategy of having online influencers participated the campaign and the volunteers to promote by posting messages, photos, and various reviews and sharing them with the followers who are the targets of the campaign, Voluntourism is known more widely. We received positive responses regarding the image of tourism. There are numerous followers and more than 300,000 users clicked LIKEs for the travel information. This also results in the number of tourists in Krabi which increased by 3 % and the income is also boosted by as much as 5%, between Q3 2013 -2014.