Cannes Lions
Y&R BRAZIL, Sao Paulo / GREENPEACE / 2017
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The film “BIRTHDAY" begins with the image of a bushfire. At the same time that it represents the aggressions to the environment, it also makes a reference to candles on a birthday cake.
In the background we hear a "Happy Birthday" tune being whistled.
At the end of the song, when it's time to blow out the candles, we hear the fire being blown out. Then, a card saying that Greenpeace has been in Brazil for 25 years, and in those 25 years it has kept itself independent from politicians, institutions, corporations and tycoons. That's why, to continue defending the planet, Greenpeace needs donations from people.
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