To announce this saucy podcast, we made a sexy minimalist print series in collaboration with erotic illustrator ‘Regards Coupables’. The illustrations are naughty but not too explicit and convey the same feeling as the podcast. Every drawing is based on a scene in the podcast and faceless so every woman can feel the print is about them.

They were released in several newspaper and magazine ads and through a specific targeting plan on social media.

The results were amazing because Happy Ending became the number one podcast in Belgium in just its first week and the print series that came with it was featured on international fora.