Women are always looking for inspiration for their wardrobe and most of the time they find this inspiration by looking at other women. Women’s magazine Flair wanted to do something with this insight.

Instead of tagging people, you can tagpeople’s clothes or accessories and askthem where they got them. Flair introducedthis Facebook application on theirfacebook page, where they can tap intoa fanbase of 17.000 people. It inspiredwomen with new ideas for their wardrobein a fun and easy way.

35% more fansOne week after the launch, the Flairfacebookpage received 35% morefans, rising from 17.000 to 23.000 people.26% of all users of the fashiontagshared the application with one ormore friends. Thanks to the fashiontag,the overall rate of active users of theFlair fanpage increased with 111%.