The objective of this campaign was to recruit talented individuals to our advertising agency, (TDA_Boulder), as well as communicate some of our guiding philosophy. The brief was simple: have a life outside of work. We encourage our employees to get out of the office and do something personally enriching - whether it’s a hobby, a relationship, or just grabbing a drink with some friends.

After the Happy Hour Virus campaign, the average number of resumes received by TDA_Boulder increased from 25 per month to over 50 – these are unsolicited resumes that were not posted in response to a newly open position. Over 300,000 computers were 'infected' by the Happy Hour Virus, and the campaign was Tweeted by one PeeWee Herman. For all the attention it garnered, the campaign cost a mere $1,137.50.