Cannes Lions
TDA_BOULDER, Boulder, Co / TDA_BOULDER / 2016
Overview
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Description
We open in small town America. An adorable young boy does handiwork with this father for the local general store. All day long he’s distracted by the most adorable puppies in the world being sold right across the street. When his dad finally gives in and tells him to go pick one out, dad realizes he has no cash. He goes inside to use the ATM, but by the time he comes out, the last puppy is gone. We’re left with the broken hearted look on his son’s face and the words, “Don’t Let ATM’s Slow You Down.” Paying off the new Digital Money Transfer feature the bank was launching.
THEN
Knowing people would be irrationally upset about our fictional story, we immediately followed it up with a personal message from our child star.
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