Cannes Lions
FCB CHICAGO, Chicago / CLOROX / 2022
Overview
Entries
Credits
Execution
Open on doors bursting open as cherry blossom petals explode, revealing our lead strutting through the doors in a glamorous, pink outfit. We pan out to reveal the super “STRENGTH” over her entrance. She is clearly the host of a fantastically alluring party. Pan out to reveal a diverse group of stylishly dressed guests turning their heads in awe. The super “DESIRE” appears as one guest seductively sniffs into the air. Suddenly, we see the super “RIPGUARD TECHNOLOGY” appear as we reveal that strength and desire can only be tied to the product: a fabulous pink trash bag. She dramatically and fabulously cleans up the party, stuffing lobsters and party favors into the bag, showcasing its strength. We end with an elegant, powerful walk effectively transforming the driveway into her own personal runway. The next cut reveals a wimpy neighbor holding what is simply: a boring, white trash bag.
Similar Campaigns
12 items