Cannes Lions
DDB STOCKHOLM, Stockholm / MCDONALD'S / 2008
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Once a year McDonald’s gives away high quality children books with every Happy Meal. In 2007 nearly 1 million books were spread across the country by means of McDonald's muscles and many restaurants. As the objective was to highlight precisely this, this TV spot focusses on the vast amount of books that are handed out and accordingly letters are raining down symbolically across Sweden during the 4 weeks of the campaign.
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