In order to solve the issue and achieve the promotion objective, added a surprising element in the campaign, approaching mothers with kids, who are most sensitive consumers about the fresh food ingredients. In this way, named this campain 'MOM IS SURPRISED' and hosted a tasting event at a kid's cafe, inviting mothers and their kids and let them taste the dishes newly made by power bloggers with cooking blog pages. After they enjoyed the food, it was revealed that the food was made with fresh McDonald's ingredients, and Mothers expressed surprise and also their satisfaction with the fresh food.

After the event, invited mothers exclaimed surprise and mentioned the food tastes good as well as fresh, and likely to change their perception for McDonald's. The campaign also gained 157,748 hits on You Tube, and 69 contents about the event on power bloggers pages reached 621,249 hits with 7,065 comments.

The brand quality score has also increased amazingly, especially with high increase in trustworthiness (37 in 2012 and 51 in 2013) and positive brand effect (39 in 2012 and 48 in 2013) categories, according to the 2013 Fast Track survey.