Spikes Asia
TBWA\HAKUHODO INC., Tokyo / MCDONALD'S JAPAN / 2022
Overview
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A father and his two young daughters visit McDonald's. Looking at the Happy Meal menu, which the sisters always order together, the younger sister asks, "Which toy are you getting?" to her older sister. But, she replies with a slightly grown-up face, "I'll have the teriyaki burger meal. " The younger sister, unable to comprehend the situation, persists and asks, "But why?" The dad is feeling a little bittersweet and sentimental seeing his daughters growing up before his eyes, where just a few days ago, they were fighting over who gets the best toy.
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