We changed its name from BACON POTATO PIE to HAHON HOHAHO HIE.

This was to enhance its “hotness” that makes people can’t speak when they bite it.

We printed this new, unique product name on every single material such as packages, posters, menu, and even on the receipt.

This unique name caused dramatic responses on twitter, news sites, YouTube, and on TV shows. The more the news spread, the more it drove people to the restaurants:

x 2 - Headlined twice at Yahoo! Japan

No.1 - Became the No.1 trending topic on twitter

No.1 - The most tweeted product name in McDonald’s Japan’s history

JPY169 million - Over JPY169 million in earned media

x 2.5 - Total sales was 2.5 times more than last year

0 - all stocks were sold out