We made medical environment, such as hospitals, become a communication platform after a little modification. A balloon-like container is designed to hold infusion bags, with infusion tubes attached to it. During the treatment, it would look as though children are holding floating balloons. This is called the “Happy Shot”!

100 balloons were produced with a budget of RMB 6,500 ( US$1,000). The campaign received much attention from the public after execution at children’s hospitals in Shanghai, and more hospitals are planning to work and promote with Sanofi. 5 medical and health magazines, design magazines, and 2 TV stations reported on the campaign. After the Happy Shot documentary film was uploaded, viewership hit 137,682 times within 2 weeks, and it is still rising.