The campaign had to run within the guidelines laid down by the United Nations globally around their partnerships with for-profit companies, which was managed through close working between the partners.

#HappySoundsLike was seeded to a wide audience across all territories to raise awareness and create an expectant buzz around the campaign, encouraged to share the track that makes them happiest via their social channels with the hashtag and @MixRadio/ @UN to encourage promotion surrounding International Day of Happiness.

Superstars participating encouraged the audience to take part with the incentive that their chosen track may be part of the official playlist and help raise awareness of the campaign.

As a result of the campaign, over the week, over 800 pieces of global coverage were secured for the client, with 90% including key messaging, highlighting International Day of Happiness and the partnership between the United Nations and MixRadio.

Media coverage gained over the week resulted in over 11 billion media impressions, covering over 20 countries, with particular focus in the UK, US, Australia and India- key markets for MixRadio.

Over 20 global artists helped to secure over 833 million social media impressions from 40,000 consumer tweets, resulting in 1.8 million views of branded content and 150,000 website views, helping to make the campaign trend in Spain and Canada.

At the launch of #HappySoundsLike at SXSW, the campaign captured 30% of all SXSW online conversation, with Cody Simpson being the second most talked about artist at SXSW.

Following the launch, the playlist, within a week had 1.8 million consumer listens.