IKEA is world famous for its simple, easy to put together products. Pronouncing their names, however, can be a losing battle. That is the premise of these two cinema spots from IKEA. In each film, an IKEA customer builds some IKEA furniture while attempting to pronounce its name correctly. Despite the best efforts of a native Swede to assist, we soon discover that building an item such as a Förhöja, is far easier than saying Förhöja…or is that Fardenfar?

The spots ran in the cinema in the first half of 2018.

In the end not only was everyone entertained but they also got a free Swedish lesson as well.