With McDonalds along with the Big Mac turning 50 years old, we needed to create a campaign that would resonate with young people, especially because they have a limited appreciation of the past of this great icon.

The objectives was to create sustainable growth by encouraging further trial of McDonald's flagship burger amongst a target who might never have tried it. And, increase Big Mac sales by 10% in 2018.

The budget for the campaign was approximately

Big Mac Forever - a time travel experience brought to you by the timeless Big Mac.

We cherish memories or experiences and hold on to them by keeping or collecting physical symbols and mementos. In the same way, iconic items are commemorated with limited edition collections. Why should a Burger this Iconic, this culture-defining be any different? 50 years is a milestone in anyone's language!

This idea transformed streets, fashion and experiences into time capsules celebrating each decade of the Big Mac's lifespan. From outdoor takeovers to films, all the way to a whole fashion collection, we were able to demonstrate that through it all, one thing never changes style: the iconic Big Mac.

We asked 5 fashion designers to interpret each decades fashion together with the Big Mac

The designers each came up with a unique look based on their given decade, forming a complete collection for young people.

Each designer used their own style of materials that influenced their design making is a completely custom.

During media support Big Mac sales growth by 40% with a 17% growth among young people

contributed to comp sales of 12,6% and 1.06% GC growth (June 2018)

Improved brand perception aspects - Brand for someone like me from 20 to 30

Brand opinion from 68 to 72 (period May - September 2018)

Big Mac Fashion: Reach of almost 1.000.000 Instagram profiles through influencers, more than 200.000 interactions (within the first month)

The fashion collection was sold out within weeks.