Cannes Lions

Hard Worker

NIŃA, Buenos Aires / ZONA JOBS / 2016

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The commercial Hard Worker shows the work routine of a porn star through his testimony. Tired of how monotonous his job is, the protagonist describes a typical day in his life, demystifying the stereotype that his job is the best job you could have. At the end of the commercial the brand appears as a solution where you can always find a job that´s better than the one you have, no matter which job it is.

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