Cannes Lions
McCANN ERICKSON BUENOS AIRES, Buenos Aires / ZONA JOBS / 2014
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What gives more satisfaction?
Winning the lottery or feeling good about yourself, working and doing what you like?
Society imposes that money solves our lives. And at some point, it may be true.
But it is also true that money does not guarantee happiness.
Feeling good about yourself, with inner peace by doing what you like, is a privilege that a few have.
The idea is realizing that winning the lottery is almost impossible.
But doing what you like, generating your own income, getting up happy every morning, it only depends on yourself.