To develop a TV commercial that shines the spotlight in signature Audi style on the host of progressive technologies found in the Audi A3 Sportback, such as the MMI touch operating concept and the Bang & Olufsen Sound System. The Audi A3 Sportback is streets ahead of the competition: it’s harder, better, faster, stronger. At the same time, the target group is relatively young. Our idea: a TV commercial in the style of a music video – with a track that could have been written specially for Audi: Harder, better, faster, stronger by Daft Punk. Our commercial draws on the visual style of music videos in order to illustrate the functionality of the benchmark technologies. What’s more, we recount short, evocative stories related to individual features. Both the images themselves and the manner in which the video is cut are in perfect harmony.

It is a TV commercial in the style of a music video with a track that could have been written specially for Audi: Harder, better, faster, stronger by the electronic music group Daft Punk. The Music is the original song from the electro band "Daft Punk".

We bought the Music Rights for this song.