We thought of comic situations around the house, where the "hero" goes through a series of accidents, all fixable with products from SACO's range. At the end of each banner scenario, we placed icons for the products used in the banner that took you to the products' page on the online catalogue on the SACO website.For example, our hero sits on a couch reading the paper. The light bulb starts flickering, a message is shown: "at SACO, we have tons of bulbs". The hero gets up and brings a ladder as "we have ladders too!" appears. He then swings the ladder and it hits a vase on a seemingly unrelated "Art Expo" nearby banner and breaks it. The massage "oh, and we have all types of glue!" is shown. Finally, three icons appear, one of a light bulb, the other of a ladder, the third a bottle of glue.

The banners caused an instant and large spike in visitation to the company site. They also created online buzz on popular forums, with some postings linking to pages showing the banners. In addition, SACO staff reported several compliments for the banners from clients who liked them.