In order to generate footfall to the paint aisle we needed to catch our audience's attention in a

context that was unexpected yet relevant to our audience. Since our budget was limited our

activity had to happen in store, ?we had to come up with something innovative beyond the 'run of

the mill' posters and leaflets. Since the customers weren't coming to the paint aisle, we decided

to take the product to the customers

The different shades of paint were brought to life in a context that was unexpected yet relevant to our audience. Not only did we find an interesting way to showcase the different shades of paint, but we did so using items and references that our audience use in every day life.

After 2 months, footfall in the Paint Department increased by 12% with 50% of the customers who passed by the paint department actually trying the colour mixing. (Source: Saco Retail Data)