Part of a new campaign, this commercial dramatizes the idea that Haribo sweets bring out the child inside us all. The humour comes from adults in serious situations, not only acting like kids, but lip-syncing to the spontaneous words of real kids (pre-recorded whilst they talked, completely unscripted, about Haribo).

This commercial opens in a cinema. We see a couple snuggling up together to watch a film. The girl offers a Haribo Starmix ring to her boyfriend saying, unexpectedly, in the cute voice and words of a real 4 year old girl, ‘I’ll give you my favourite Haribo ring.’ He nods and answers in the voice of a little boy, ‘so that it looks like that we really absolutely love each other.’ At this point his friend interrupts, also talking in a kids voice, trying to steal the girl ‘mine are better than his, I’ve got fried eggs.’ Until the boyfriend warns him indignantly ‘Stop you! Or I’m gonna call the police-man.’

It ends with a line that sums up the whole brand, on the packaging and sung in the jingle, ‘Kids and grownups love it so, the happy world of Haribo.’

CASTING - Haribo Boardroom

The casting for the Haribo Starmix ‘Boardroom’ commercial, needed to breathe life into the idea that Haribo sweets bring out the child inside us all.

The casting process had two stages.

1. Kids voices. Quiet Storm found real kids and encouraged them to talk freely about their favourite Haribo Starmix sweets, all of which was recorded live in the casting sessions. The writers then created scripts from the hours of audio recordings. ‘We found the younger the children, the less contrived they were and the more vivid their imaginations, and this was important, as it was unscripted,’

2. Then to find adults to both lip sync and express the personality of the pre recorded kid scripts - actors who were able to give both adult and childlike natural performances and slip seamlessly from one to the other.

The business woman who surprises us all by announcing she wants ‘to talk about these Haribo sweeties’ in the cute tones of a little girl. And the larger man making ‘a big, big sandwich’ in the squeaky voice of a 3 year old girl. The exec who says the hearts ‘make him feel loved.’

The very young kids voices provide the starkest contrast with the grown up actors —thanks to some expert lip-syncing. The resulting casting for both voices and visual actors is refreshing, funny and very much in line with the brand's spirit that Haribo brings out the kid in everyone.