Cannes Lions
EURO RSCG PRAGUE, Prague / PANZANI / 2009
Overview
Entries
Credits
Execution
We created special stickers to automatic scales in supermarkets. The idea is supported by the fact that scales print labels with recommended pasta recipes which are suited to fruit or vegetable selected by the customer.
Outcome
We increased an awareness about Panzani pastas and supported the company website.
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