Get the attention from people that have an average boring life, but didn't consider the "added value" of life experiences that a Harley Davidson can bring to their lives.

We wanted to address the people while they take photos of Harley Davidson bikes, so the emotions get even bigger by the surprise they get in the end.

To reach that, we had to create an entire new way to advertise on cellphones.

We used parked Harleys as a bait around the city and set up a special infra red technology creating a message which can only be captured by cell phone cameras but is not visible to the naked eye. So we managed to make people photo bomb their own picture with our message.

The client has experienced the unprecedented (297%) increase in test drive enquiries as well as 48% increase in closed contracts for new bikes compared to last year.