Cannes Lions
AGENCY REPUBLIC, London / MERCEDES BENZ / 2008
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The Mercedes-Benz marque has long been associated with quality and comfort. However, Mercedes’ history of creating luxury cars means some potential drivers consider them to be one dimensional. All comfort, no performance. So the launch of the new C-Class was a perfect opportunity to show people that, actually, there’s a lot more to a Mercedes.Working from the above-the-line proposition of Serene Agility, the website uses six simple but engaging, interactive demonstrations to bring to life six guiding principles of new C-Class design. And then shows how they come together to give you the best possible driving experience.
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