Cannes Lions

HARLEY-DAVIDSON F-150

JWT SAN JUAN, San Juan / FORD / 2009

1 of 0 items

Overview

Entries

Credits

OVERVIEW

Description

Only real men can handle a F-150 Harley Davidson Edition. To communicate its tough image, we used radio DJ’s to catch our target off-guard and test their manhood.

Similar Campaigns

12 items

1 Dubai Lynx Award
ME-Pop: A new music genre for the Middle East

COMMONWEALTH McCANN, Dubai

ME-Pop: A new music genre for the Middle East

2022, CHEVROLET

(opens in a new tab)