Cannes Lions
MATOSGREY/G2, Sao Paulo / GRUPO IZZO / 2007
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Synopsis: We created an ad that can make the internet user taste freedom, even virtually.Objective: To take internet users away from common places and routine and take them to another space. Those who could break the routine had the opportunity to see, in real time, what happens in some paradisiacal place in Brazil.Target: Harley-Davidson lovers in all over the world.
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