Cannes Lions
MATOSGREY/G2, Sao Paulo / GRUPO IZZO / 2007
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Synopsis: Ducati is one of the speediest motorcycles in the world. We create an ad that challenges the internet user to catch the Ducati, a mission almost impossible. People could catch Ducati only in the store.Objectives: To sell Ducati, the speediest motorcycle in the world.Target: People who love motorcycles and velocity. Target: Men between 18 and 60 years old.
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