Emirates Airline asked us to create a shareable digital experience to support the launch of their global brand campaign, Hello Tomorrow.

Since music is the one language that connects us all, we orchestrated a collective song performed by 9 international musicians.

Through our site experience anyone could unite their favorite musicians, then join the band by adding their own voice, beat or notes. Along with the ability to share their mix through various social networks, fans could add their video to our Harmony Global Gallery. In just a few months, over a million people created original Harmony mixes.