Over the last 250 years, France has had no shortage of chaos—wars, famines, dictators. But through it all, the experts at Hennessy have managed to create a cognac that is precisely the same, year after year. They have balanced variables and masterfully conquered change to produce a liquid so perfect it transcends cognac. They create harmony.

To tell this story in 2016, we created “Harmony. Mastered from Chaos,” an immersive WebGL microsite that allowed visitors to create their own harmony from an array of changing variables. The site simultaneously entertained and educated visitors on the real-life mastery and tradition poured into every bottle of Hennessy V.S.O.P Privilège. It’s a centuries-old process unlike anything else.

“Harmony. Mastered from Chaos,” is a rich, interactive experience that invites visitors to create harmony from chaos and discover the mastery behind each bottle of Hennessy V.S.O.P Privilège. Divided into six chapters, the site combines live-action cinematography, 3-D LiDAR scanning, 3-D point clouds and interactive sound to transport visitors to the heart of Cognac, France. Meanwhile, a responsive WebGL interface promotes interactivity, encouraging visitors to experience everything from the changing weather patterns in the vineyards to the completion of the final blend. The site was optimized for desktop and mobile, serving to connect a new audience to the brand’s 250-year-old tale of craftsmanship and the pursuit of perfection.

Campaign materials–clickable film and rich media elements driving to the site—appeared on Food and Wine, GQ, Quartz, Forbes, FX, Hulu and The New York Times from May through December 16.

Since launch, the film driving to the experience has been viewed more than 1.4 million times, 20% higher than the 2016 benchmark (15%). The site was also made discoverable through social media channels, where it garnered 3.4 million impressions across Facebook, Twitter and Instagram. In the end, the campaign delivered a 336% engagement increase compared to Hennessy.com and successfully introduced a new audience to the brand’s V.S.O.P cognac.