Latitud 33° is a wine with a distinctive and trendy proposal. During the communication campaign of 2010, it needed to reflect its brand attributes with a different event with a high impact in the media.

Latitud 33° led Dinner in the Sky to Buenos Aires so that its consumers live a different and unique experience, always considering its brand values.The PR Campaign achieved 76 articles in the news, an audience of over 17 million people and a ROI of more than $ 2.5 million.

The PR campaign together with the general communication campaign of Latitud 33° made the brand market share grow 2% in 2010.

Latitud 33° led 'Dinner in the Sky' to Buenos Aires so that its consumers live a different and unique experience, always considering its brand values."Latitud 33° in the Sky" has been a unique sensory dining experience. Suspended in the air at about 50 meters height, the guests admired the city from another angle enjoying the delicious cuisine by Chef Marcos Zabaleta and the best wines of Mendoza. From up there, they had a view of the youngest neighbourhood in Buenos Aires, a special place where the design and innovation of the modern buildings mix with the calmness of the river and nature.

Supported by a table equipped under the strictest international safety controls carefully handled by a crane of special features, the guests began the ascent preceded by a shower of stars, simulating a takeoff. It was the beginning of the journey to that special and unique place in the middle of the city.

RESULTS: • 76 articles in the main papers of the country.• Audience of over 17 million people• A ROI of more than $2.5 millionThe PR campaign together with the general communication campaign of Latitud 33° made the brand market share grow 2% in 2010.