In addition to general fatigue, sitting at the computer for long can be a crick in the neck. We therefore devised an emailer that when read, equalled doing neck exercises. Relief! But not just once. We designed the mailer in such a way, that a widget would get saved onto the user’s computer; programmed to appear on the screen every two hours. Each time it displayed different jokes randomly picked from a database.

The reading activity provided relief for the neck, while the light material provided a break from work. Patients of Wockhardt Hospitals now hold their neck up high. So do we.