Brahma is the official sponsor of the biggest Brazilian football teams. And with the ongoing discussion about whether to wear team jerseys or not happening all over Brazil, Brahma seized this moment to stand up for the passionate fans of their teams. We drew inspiration from game jerseys and created a collection of pieces for enthusiasts to wear even more team clothing and for the haters to change their minds once and for all.

It's no coincidence that Brazil is the country of football. Brazilians love their teams in a unique way. Wearing a team jersey to demonstrate this love everywhere is part of our culture. However, while many love this behavior, many also hate it. To defend this culture and prove that team jerseys are indeed a fashion icon, Brahma, the official beer sponsor of the biggest Brazilian teams, decided to change the minds of the haters with a collection of different clothing pieces inspired by team jerseys. The public could get their pieces in our virtual tailoring. You just have to select your team, choose your piece, fill your measurements and receive at home.

During the campaign days, we had the incredible number of almost 1 piece downloaded per minute.

Our strategy was to seize the moment when the debate about wearing team jerseys was already hot in Brazil and ignite it once and for all. Since we had the challenge of getting two polarized audiences to have the same perception about team attire, Paris Fashion Week was the perfect platform to take the discussion to another level and start favoring those passionate about sporting team gear. To get them to change their minds once and for all, we showcased all the class, beauty, and modernity inherent in team jerseys, drawing inspiration from them to create a clothing collection unlike any other from the Brazilian football teams. The public could get their pieces in our virtual tailoring. You just have to select your team, choose your piece, fill your measurements and receive at home.

During the campaign days, we had the incredible number of almost 1 piece downloaded per minute.

We pulled off a major campaign. We started by grabbing even more attention to the conversation by having one of the world's top models wear a team jersey at Paris Fashion Week. As expected, this stirred up even more heat in the discussion. And it was precisely when everyone was deep into the debate that we launched Brahma HauTeam Couture nationwide in Brazil. The official beer sponsor of the biggest Brazilian teams decided to change the minds of the haters with a collection of different clothing pieces inspired by team jerseys. The public could get their pieces in our virtual tailoring. You just have to select your team, choose your piece, fill your measurements and receive at home. During the campaign days, we had the incredible number of almost 1 piece downloaded per minute.

Brahma is the beer sponsor of the biggest Brazilian teams. And when the discussion about being able or not being able to wear team jerseys in situations outside the stadiums took over social networks, Brahma decided to enter the conversation with the HauTeam Couture campaign in defense of fans who loved this fashion. We started this with a PR explosion, featuring Alessandra Ambrosio wearing a team jersey at the biggest fashion event in the world: Paris Fashion Week. And then we launched the campaign film and website inviting people to create their own pieces inspired by team shirts. This further raised the brand's profile as a supporter of the style of the most passionate fans.