Absolut is launching a new product: Absolut Elyx, an ultra-premium vodka, handcrafted by Absolut master distiller who spent years developing a formula for the perfect vodka. The brief asked the agency to create a brand identity, including visuals and brand speech, to reflect this so brilliantly handcrafted product.

We made the choice of showing the master distiller and illustrating his work process in a way it looked mysterious and glamorous.

The sales are above expected, and a lot of blogs, websites and luxury magazines are talking about it.