Cannes Lions
ROBERT/BOISEN & LIKE-MINDED, Copenhagen / TRYG/TRYGHEDSGRUPPEN/TRYGFONDEN / 2017
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We're in an attic. A father asks different real Tryg Insurance customers to read a touching story about a young girl, who was almost killed by electric shock in this very attic. The father asks the customers to turn over the board, they read from. They now read out a personalized thank you letter explaining that without their contribution through their insurances, the girl could not have been saved and that they actually saved her life. The father reveals that it was his girl, that they helped saving and we see the daughter alive and kicking.
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