Cannes Lions

HAY FEVER REMEDY

MONSTER ULTRA , Tokyo / FUMAKILLA / 2010

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Overview

Entries

Credits

OVERVIEW

Outcome

1. The recognition rate of the product has risen by 16% compared to that ofthe previous year and has marked 74.4%.2. Out of those who contacted the ad via multiple Medias, 47.6% went to thestores and 19.5% actually bought the product.

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