'It is estimated that 80% of incidents of rape and sexual assault go unreported.’

Only 20% of victims report rape and sexual assault.

The Met Police asked us to create a radio ad to raise awareness of their new website, MyDecision.co.uk. The site is a step-by-step guide detailing the help and support available to victims of rape and sexual assault as well as what they can expect from the police process if they do choose to report .

The radio ad, which ran on London stations Kiss, Choice, XFM, LBC and Sunrise, dramatises the fact that people who don't seek help often end up reliving their attack as part of an unresolved crisis.