Cannes Lions
MILES CALCRAFT BRIGINSHAW DUFFY, London / METROPOLITAN POLICE SERVICE / 2006
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To reduce the growing number of young people carrying knives in Londonwe created a fake demo for a game, “Knife City”.
In which, we follow the main character through the game. He is confronted by some youths and is forced to use a knife on one of them in self-defence. The computer-generated world then becomes live action as the real consequences of the stabbing unfold.
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