Cannes Lions
BRANDHEALTH, Peterborough / WORLD CHAMPIONSHIP MARTIAL ARTS / 2014
Overview
Entries
Credits
Description
One of the great things about Martial Arts is the ability it has to instill confidence. For WCMA this insight was put to good use to speak to a youth audience. Where confidence can play a major role in a kids life, especially in today's highly charged environment of social media and the bullying that all too often accompanies it. At WCMA kids learn something far more important than a martial arts discipline; they learn to be confident.
Similar Campaigns
8 items