Cannes Lions

MANNEQUIN

BRANDHEALTH, Peterborough / WORLD CHAMPIONSHIP MARTIAL ARTS / 2015

Film
Film

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Overview

Description

Bullying among teens is a big problem in our society today. Giving kids the tools to deal with and potentially ignore the bullies among us is one way to combat the problem. Martial arts gives kids confidence. Confidence they can use to feel good about themselves and disregard those who try to make them feel otherwise.

This campaign is targeted to parents who are looking for positive ways to increase their child's confidence and, in essence, 'bully-proof' them.

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