Cannes Lions

He & Yi

PONCE, Buenos Aires / TELECOM PERSONAL / 2017

Film

Overview

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Overview

Description

Internet can change your whole life, or just your Tuesday. It only depends on you. That’s the beauty of it.

This time, Personal wanted to show how a simple walk to the mini-market can turn this young man’s day around, with just a little help of his phone.

And also how technology, far form being the thing that isolates us, is the key element that makes this story possible.

This TVC is our love declaration for those who use the Internet to make everything possible.

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