Cannes Lions

ST. VALENTINE'S SMS

FCB ARGENTINA, Buenos Aires / TELECOM PERSONAL / 2006

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Description

A 25 year old guy, who’s with two friends, receives an SMS on his cell-phone from his girlfriend.The guy stares at the moon, he is clearly in love. He starts experiencing some kind of transformation in his arms and hands, some strange hairs are appearing, like in the werewolf movies. He runs away, and in the corridor, his shirt breaks up, letting us see the hairs in his back. His friends find him in his bedroom to discover he has turned into a big and loving teddy bear.Cut to “An SMS can reach your heart”.Cut to Personal Logo.

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