Problem:Head &Shoulders is a shampoo that people buy because they have to (to fight dandruff), not because they want to. It is perceived as “serious” and medicinal.

Solution: A concept that could be articulated across several touch points that would speak about Head & Shoulders in a different way, focusing on how this brand sees life than rather than on anti-dandruff product claims.

With the “Head & Shoulders Point of View” campaign we‘ve been able to tell that, for Head & Shoulders, life should be lived without inhibitions. Because life, without dandruff, is more fun.

In order to show the H&S point of view, consumers were surprised at the point of purchase with a view of themselves they had never seen.With his different perspective, we discovered new images. In magazines, the original cover was recreated from the H&S point of view.Also, famous works of art were displayed from an unexpected angle. The results were exhibited outside different museums.Spots were developed for TV and the Internet in the form of virals.Anyone can see the spots at theh&spointofview.com and even create a character to share with friends.With the Head & Shoulders Point of View, we proved that life is more fun without dandruff.