In a Paris metro station, a couple are kissing on the platform. Soon we realise that this is no conventional kiss. The young man is actually kissing his girlfriend's hair!

The originality is that the whole idea was developed via a brainstorm between the creative and the account people as the ad, when it was developed, created a lot of excitement and generated rich ideas of further media exploitation, beyond classic press. This is how the street marketing and PR events were developed.