With the rush of daily life, many owners forget to walk their dogs. Even though the daily walk is highly recommended by vets.

And when they do remember, many of them don't collect their dog's poop. The issue is so serious that laws were created to fine the irresponsible owners. We saw on these two problems one way to get closer to our customers, showing a concern not only with dogs brand, but to society in general.

Thus, we could transform an old media, wall calendars, which has fallen into disuse because of technology, something really useful for our customers. In approaching them and showing that Eukanuba is concerned not only with dogs brand, but to society in general.

The calendar was a big hit with customers. Everyone wanted to win the gift and ask for it in stores.

Furthermore, every day we brought dogs closer to their owners. And owners closer to Eukanuba. And most importantly: Poop bags became a new media. Dogs became healthier, and cities cleaner.