Cannes Lions

HEAD & SHOULDERS SHAMPOO

LEO BURNETT ARGENTINA, Buenos Aires / PROCTER & GAMBLE / 2006

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Overview

Entries

Credits

OVERVIEW

Execution

We dramatized the concept of softness through the flow of the mechanical stairs, as if it were a person's hair.

Outcome

Head & Shoulders is the leader in the market of anti-dandruff shampoos.

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