Cannes Lions

Widen the Screen

WORK EDITORIAL, New York / PROCTER & GAMBLE / 2022

Film
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Overview

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Credits

OVERVIEW

Execution

This film was not just simple storytelling in the edit. But required deeper care of knowing when to lead the audience to highlight the main message about the failure of media to show a full representation of black stories and culture. Also when to let the audience make pre-judgments about the characters on screen and show how we have all narrowed our view because of what we’ve been shown. The edit required more than just storytelling. But also constant scrutiny from the editor and director of every scene and actors performance. To try and get not only the desired film, but also the more important message across.

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