We approached the problem with a viral campaign that is unique as well as humorous that likens a headache to a chicken on your head. People wake up with and egg in a nest on his head, symbolizing the headache. The egg hatched into a chick and eventually becomes a full-grown chicken that can make a mess of his whole day. The key message was simple "Don't let your headache get worse and ruin your day"

Rather than making use of computer animation filmed the entire spot with a real chicken, adding an unpredictable and lifelike feel to the end result. The key message was simple "Don't let your headache get worse and ruin your day"

Rather than making use of computer animation, we filmed the entire spot with a real chicken, adding an unpredictable and lifelike feel to the end result.

The campaign was widely received across the entire market segment for its creative approach to a product segment that traditionally communicates a brand message in a dry and uninspired manner.

The video went viral, recording more than 1 million views in the first two days of its release, while enjoying widespread engagement with users across social media channels.