Regardless of where children with serious illness may live, distance between them and a potential life-altering or life-saving medical care shouldn’t be an issue.

This insight led us to create “Healed Maps”: a series of indoor posters using hand-folded USA maps taped with real bandages with a simple message: "We have a cure for distance".

Maps are free of copyrights. A Band-Aid® pack costs US$ 4.99 in most drugstores. We chose real U.S. maps with distinct visual styles and used different folding patterns to reference distant regions with major Children’s Hospitals in the United States.

Messaging was integrated to each map’s natural design, blending in with the same color pallet to reduce interference to as little as possible.

We used real bandages that were applied by hand, eliminating the need for special printing/handling techniques. That also helped determine the average size of each piece, making sure they were optimal for indoor placement.

More than 1,000 posters were sent to companies around the United States and quickly became a piece they were proud to display. Miracle Flights received hundreds of calls praising the posters and the unique—and incredibly simple (sic)—craft used to portrait the Organization’s beautiful mission.

From August to October 2016, the campaign was featured in Southwest Airlines’, American Airlines’ and Delta’s boarding areas and VIP lounges across U.S. airports. The posters were also displayed in additional 57 companies’ offices and stores around the country—including Fedex, Staples, Subway, McDonald’s, Lego and more.

As result, Miracle Flights saw a 64% raise in calls requesting flights for children in need in comparison with previous months—proving that the campaign successfully increased the awareness of their services through their partners and the general public. Donations to the organization also increased: a 31% raise compared to the whole first semester of 2016.